About Sport Wellington

Sport Wellington is the independent body for physical activity in the greater Wellington region. We are a Regional Sports Trust (RST) dedicated to improving the wellbeing of the communities we serve. Established in 1990 with charitable status under the Charities Act, we believe physical activity has the power to transform lives.

We operate within a wide geographical area, spanning the region between Otaki in the west across to Ekatahuna in the east and Wellington City in the south. The region encompasses eight territorial authority areas (matching the Greater Wellington Regional Council area).

Sport Wellington is governed by a Board of Trustees and managed by a CEO and three General Managers. Sport Wellington’s main funding partners are Sport NZ, the three District Health Boards, ACC, New Zealand Community Trust, Eastern and Central Community Trust, Four Winds Foundation, and Wellington Community Trust. We also partner with other like-minded organisations such as territorial authorities, trusts and corporate sponsors.


Strategy 2032

We know that physical activity rates are in decline and that inequity is causing the gap between active and inactive populations to widen. In July 2020, Sport Wellington formally adopted Strategy 2032, a 12-year strategic plan that emphasizes equitable and quality opportunities for all.

Strategy 2032 enables Sport Wellington to bring our original purpose to life so that everyone has the opportunity to experience the positive benefits of physical activity – whether that’s through sport, active recreation, active transport or play.

Sport Wellington’s new vision is Hauora – everyone active healthy and happy. This vision recognises that while we highlight the importance of physical activity and seek to encourage active lifestyles, we must consider the need for a holistic and equitable approach in doing so.

Vision v2

Over the next 12 years you will see a future oriented Sport Wellington that makes evidence-based decisions, shares knowledge and supports and empowers others.

We will take a regional view, recognising community differences while developing our connections and partnerships. We will look to collaborate, and we will be fierce advocates for inclusion and diversity – working hard so that no one misses out regardless of gender, ethnicity, sexual orientation or where in the region they live.

You can expect to see Leadership and Advocacy, Delivery, and Partnering from us as we work towards our 12-year strategic outcome of Improved wellbeing through increased physical activity

Two girls on a playground

Although our new strategy looks towards 2032, we will focus on three four-year blocks with the intent of being agile and able to adjust to changing needs of our communities. 

We have identified three strategic priorities to focus on for the first four years and we will be working with priority populations - those who research and insights identifies as being less active including women and girls; Māori, Pasifika and Asian; tamariki and rangatahi; older adults; and communities with higher levels of deprivation.

You can expect to see Leadership and Advocacy, Delivery, and Partnering from us as we strive to achieve these strategic outcomes.

girl playing football

We are committed to ensuring that everyone in the greater Wellington region has a right to be physically active within an inclusive environment, and to be treated with respect, empathy and positive regard.

Our new purpose is grounded in the belief that physical activity has the power to transform lives and is therefore fundamental to our region’s wellbeing.

Lady doing hoola hoop

The work we have done over the past year has focused on laying the foundations for the next decade for Sport Wellington.

 A new name

In 2021, you will see the final components of our multi-year transformation process. This includes a brand review which will culminate in a launch in early 2021 of a new name for our organisation. This is an exciting step, and isn’t a decision we’ve taken lightly.

We have determined that we need a name that better encompasses the work that Sport Wellington does currently - and will be doing as we deliver on our new strategy. We also need a name that reflects our bi-cultural approach and our commitment to te Tiriti o Waitangi.

Through conversations and engagement with five iwi mana whenua in the greater Wellington region, and with the support of Ramp Brand Communications and Te Amokura Consultants, a whakatauki has been developed which represents what physical activity means in a te ao Māori sense for our region.

Whakatauki v2

Rau means plentiful and to increase. Nuku means active or moving. Wai means water, cleanse, hydrate, and also represents the tributaries that connect the Wellington region, and Ora means life and joy.

Our service model

As an organisation we are currently undergoing transformational change so that we can best support our communities to have equitable opportunities to be active, healthy, and happy. This includes building off our successes and continuing to align who we are, what we want to achieve, and how we work.

Business Team  Delivery Team  Partnerships Team

Develops and maintains Sport Wellington’s organisational systems, processes and practices to enable effective delivery of our strategic outcomes.

The Business Team covers:

  • Human Resources
  • Communications and Marketing
  • IT & Systems
  • Finance
  • Events
  • Executive & Admin Support

Supports individuals to make changes towards active lifestyles and builds capability of organisations and individuals. Focuses on less active population sectors.

The Delivery Team covers:

  • Green Prescription Programme Delivery
  • Healthy Active Learning
  • Community Development
  • Coaching
  • Regional Leadership

Develops and maintains strategic relationships and identifies opportunities for new partnerships and future funding.

The Partnerships Team covers:

  • Insights & Evaluation
  • Regional Planning & Development
  • Commercial Development
  • Physical Activity Organisations
  • Iwi
  • Wairarapa
  • Fund Management

Meet the teams